Global Gamification Market Overview 2023-2028
IMARC Group, a leading market research company, has recently releases report titled “Gamification Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global gamification market growth, share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global gamification market size reached US$ 15.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 21.9% during 2023-2028.
Gamification is a strategic approach that entails integrating game design and mechanics into contexts beyond gaming, such as education, marketing, employee training, and customer engagement. By infusing elements of play into these non-gaming scenarios, gamification can significantly boost user engagement, motivation, and active participation. This is achieved by rendering activities more enjoyable and rewarding, akin to the experience of playing a game. Commonly incorporated features from the world of gaming include the use of points, badges, leaderboards, challenges, levels, and rewards. Gamification also has the capacity to stimulate healthy competition among participants by assessing and ranking their performance through leaderboards. Furthermore, it encourages collaboration by facilitating individuals to work together in pursuit of shared objectives. In corporate settings, gamification can be effectively employed to optimize supply chain operations, motivating employees to meet production targets and streamline processes.
Global Gamification Market Trends and Drivers:
The global market is witnessing substantial growth driven by various factors. One significant contributor is the growing adoption of gamification, which is being increasingly incorporated into the education and corporate training sectors. This trend aims to enhance the interactive and enjoyable aspects of learning, consequently resulting in greater utilization and effectiveness of online courses and training programs. Furthermore, the healthcare sector is embracing gamification to promote healthy behaviors and enhance patient outcomes, further propelling market expansion. Additionally, gamification techniques such as interactive ads, contests, and social media challenges are being harnessed for marketing and advertising purposes, with the aim of boosting brand awareness and customer engagement, thereby positively impacting the market. The integration of gamification elements, including badges, challenges, and social interaction, within fitness apps and wearables is motivating users to maintain active and healthy lifestyles, thus contributing to market growth. Telecommunication companies are also recognizing the potential of gamification in engaging customers through apps and loyalty programs, offering rewards for loyalty and referrals, and thereby fortifying market growth.
Global Gamification Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are: Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant, Iactionable, Microsoft Corporation, MPS Limited, NIIT Limited, SAP SE and Verint Systems Inc.
The report segmented the market on the basis of region, component, deployment mode, enterprise size and industry vertical.
Breakup by Component:
• Solution
• Service
Breakup by Deployment Mode:
• On-premises
• On-Cloud
Breakup by Enterprise Size:
• Small and Medium-sized Enterprises
• Large Enterprises
Breakup by Industry Vertical:
• BFSI
• Retail
• Education
• IT and Telecom
• Manufacturing
• Media and Entertainment
• Others
Breakup by Region:
• North America
o United States
o Canada
• Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
• Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
• Latin America
o Brazil
o Mexico
o Others
• Middle East and Africa
Key highlights of the report:
• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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